Name: How to Turn Skills or Knowledge Into a Business
Availability: InStock

Lesson 1.1 – Vision, Values, and the Expert‑Entrepreneur Identity Explores why purpose and personal branding matter; includes a self‑assessment worksheet and a reflective case‑study comparison table. Ends with a short knowledge‑check quiz.

Lesson 1.2 – Assessing Readiness: Risks, Rewards, and Lifestyle Fit Guides learners through a risk‑vs‑reward matrix and a lifestyle‑impact checklist. Uses scenario‑based callouts to illustrate common pitfalls and success factors. Unlocks on purchase

Lesson 2.1 – The Expertise Audit Framework Step‑by‑step walkthrough of a 4‑quadrant audit (knowledge, skills, network, credentials). Includes downloadable audit template, examples, and a quick self‑scoring quiz. Unlocks on purchase

Lesson 2.2 – Mapping to Value: From Pain Points to Solutions Shows how to translate audit results into client problems and solution ideas. Uses a problem‑solution canvas and a tip callout on avoiding over‑engineering. Unlocks on purchase

Lesson 2.3 – Mini Business Model Canvas for Solopreneurs Adapts the classic canvas for single‑person ventures. Provides a fill‑in table, sample filled canvas, and a checklist of validation steps. Unlocks on purchase

Lesson 3.1 – Productising Knowledge: Core Offer Types Introduces three core formats—digital courses, coaching programmes, and toolkits. Includes a comparison table, real‑world examples, and a decision‑tree flowchart. Unlocks on purchase

Lesson 3.2 – Designing a Signature Package Hands‑on exercise to bundle features into a tiered offering. Provides a package‑builder worksheet, pricing heuristics, and a checklist of deliverable specifications. Unlocks on purchase

Lesson 3.3 – Building Minimum Viable Products (MVPs) Quickly Guides rapid MVP creation using templates, prototype‑testing tips, and a short video walkthrough. Ends with a peer‑review quiz on MVP criteria. Unlocks on purchase

Lesson 4.1 – Audience Targeting & Messaging Framework Teaches how to craft ideal‑client profiles and positioning statements. Includes a persona canvas, message‑mapping table, and a tip callout on avoiding jargon. Unlocks on purchase

Lesson 4.2 – Sales Funnels for Knowledge Products Walkthrough of funnel stages, lead‑magnet creation, nurture sequences, and checkout optimization. Provides flow diagrams, email‑template snippets, and a quick funnel‑audit checklist. Unlocks on purchase

Lesson 4.3 – Pricing, Positioning, and Psychological Triggers Explores pricing models (one‑time, subscription, retainer) and scarcity/anchor techniques. Features a pricing‑calculator spreadsheet and a quiz on pricing ethics. Unlocks on purchase

Lesson 4.4 – Launch Playbook: From Soft Launch to Full Roll‑Out Step‑by‑step launch timeline, promotional tactics, and post‑launch metrics. Includes a printable launch checklist and a case‑study breakout. Unlocks on purchase

Lesson 5.1 – Systems & Automation for Solo Operators Shows how to set up CRM, payment processing, and content delivery automation. Provides a tool comparison table, setup screenshots, and a best‑practice checklist. Unlocks on purchase

Lesson 5.2 – Legal Foundations: Contracts, IP, and Compliance Covers essential legal documents, protecting intellectual property, and tax considerations. Includes sample contract excerpts, a warning callout on common legal oversights, and a compliance quiz. Unlocks on purchase

Lesson 5.3 – Growth Pathways: Hiring, Partnerships, and Passive Income Explores when and how to bring on freelancers, create joint ventures, or license content. Features a decision matrix, partnership‑agreement template, and a checklist for scaling readiness. Unlocks on purchase

How to Turn Skills or Knowledge Into a Business

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